New Search Engine, Lousy Name

Seth Godin mentions a new search engine, Exalead.

Although it has some cool features the name stinks.  When you tell someone about it will they know how to spell it ... is it XALEAD? EXALEAD?, EXLEAD? It really doesn’t stand out as something I would remember.  It sounds more like an application for CRM and not a search engine.

Brian: Hey check out this new search engine exalead.
Friend: What a lead?
Brian: Exalead.
Friend: X A L E A D?
Brian: No, forget it just use google.

posted in: Marketing, Technology